Vulpine | Year: 2017

Spring/Summer 2017 Campaign

Vulpine’s Spring/Summer 2017 campaign took us to the city of Sevilla to shoot the collection. Working for the cycling apparel brand, Eloise was responsible for producing all of the marketing surrounding the launch, building features on the website to showcase the collection, as well as producing content for the campaign.


Vulpine SS17 Email Newsletter Design

Launch Emails

Teaser, behind-the-scenes blog, and launch email newsletters for the SS17 campaign: Vulpine in Sevilla.

Vulpine SS17 Teaser Email Design

Teaser Email

An intriguing into to the campaign designed to capture the customer’s attention was rolled out across email and social media to generate excitement about the launch.

Vulpine SS17 Launch Email Design Asset Vulpine SS17 Launch Email Design Asset Vulpine SS17 Launch Email Design Asset
Vulpine SS17 Launch Email Design Asset Vulpine SS17 Launch Email Design Asset Vulpine SS17 Launch Email Design Asset
Vulpine SS17 Launch Email Design Asset Vulpine SS17 Launch Email Design Asset Vulpine SS17 Launch Email Design Asset

Launch Email

The launch email, using a mixture of stills from the lookbook and clips from the launch video.

Vulpine SS17 Sevilla Photography
Vulpine SS17 Sevilla Photography

Content

During the shoot in Sevilla with photographer Alexander Rhind, Eloise shot behind the scenes imagery for blogs, as well as capturing video content for use across the campaign.

Vulpine SS17 Sevilla Photography

Feature Page

Collection feature page on the Vulpine website to showcase the range, highlighting the most exciting products in the collection and their technical details.

Vulpine SS17 Feature Page Design