Vitl Branding

Vitl | Year: 2018

UX design, iconography & animation:

Vitl are a wellness startup, providing tailor-made vitamin packages to their customers. Following a rebrand, we were tasked with rolling out the new brand across various assets, including the website, app, iconography and animated assets.

Left: App loading animation

As part of the rebrand, 3 different graphics were created to signify different areas of the business; Vitamins, DNA & Meal Plans. The app loading animation that we created transitions between these three different graphics.



Icons for the 'goals' area of the Vitl website and app

Vitl Branding

My Vitl

Goals area of the website and app

Vitl Design

Above: Order flow

Basket, checkout and order confirmation designs

Left: Forms, hover & active states

Vitl Spinner
Vitl Tick


Left: Loading spinner
Right: Confirmation tick