Vitl are a wellness startup, providing tailor-made vitamin packages to their customers. Following a rebrand, we were tasked with rolling out the new brand across various assets, including the website, app, iconography and animated assets.
Left: App loading animation
As part of the rebrand, 3 different graphics were created to signify different areas of the business; Vitamins, DNA & Meal Plans. The app loading animation that we created transitions between these three different graphics.
Icons for the 'goals' area of the Vitl website and app