Teaser, behind-the-scenes blog, and launch email newsletters for the SS17 campaign: Vulpine in Sevilla.
An intriguing into to the campaign designed to capture the customer’s attention was rolled out across email and social media to generate excitement about the launch.
The launch email, using a mixture of stills from the lookbook and clips from the launch video.
During the shoot in Sevilla with photographer Alexander Rhind, Eloise shot behind the scenes imagery for blogs, as well as capturing video content for use across the campaign.
Collection feature page on the Vulpine website to showcase the range, highlighting the most exciting products in the collection and their technical details.